Ahh, cologne—those alluring raw, synthetic oils that make you smell like your favorites in a smartly made bottle. Of course, Cologne has complex fragrances produced by experts called perfumers) at a substantial expense. So why does it cost $100 to three ounces? Is it really so intoxicating to actually sound like your own brand?
That’s sure! Yet the world of the scent is also much more nuanced. We’ve been dabbing some answers along with Chandler Burr, an artist, former scent reviewer for The New York Times, and an excellent fragrance specialist.
While it’s a theory, it’s probably a reasonably safe one everyone needs to smell nice. And the worldwide economy worth over $70 billion appears to back it up. There is, of course, a realistic level to this, but on a more emotional one, there is still much to be told. Fragrances can discern us. They will make us more unforgettable, more appealing. Just like the colour of our clothing, the shoes we select and the clothes we wear, they become part of our personality.
This will also, unfortunately, come at a high price. Cologne is pricey! About why? Let’s just discuss it. Four key reasons why cologne costs so much are listed here.
ALL RIGHT THEN: why COLOGNE EXPENSIVE?
First of all, Burr says the word “cologne” is marketing language designed to give straight American males psycho-emotional approval to wear it, so we’ll call it perfume or fragrance. “True perfumers dislike [the word ‘cologne’] and everybody who knows everything about smell lacks that — and so does your readers,” he says. “There is no more gendered scent, just as there is no gendered poetry, gendered art, or gendered architecture. The notion is dumb, it’s pure publicity, and it has nothing to do with anything but selling you stuff.”
What factors make cologne expensive:
There are four factors which makes cologne expensive are listed below:
1. Fragrance ingredients :
At the risk of stating the obvious, the products that go into it are one of the main contributors to the expense of cologne. The real scent isn’t cheap, by and wide. Some are made from uncommon flower petals, essential oils that are concentrated, or other essences that are otherwise costly to procure or make. Take Jasmine, for instance.
Thousands upon thousands of petals of jasmine are required only to make an ounce of essential oil. This, of course, severely drives up the cost of the colognes which contain it. Thanks to shortage problems and oil development threats, other ingredients such as Bulgarian rose, ambergris, oud, and orris may also bring prices rapidly rising.
2. Marketing & Branding:
Ingredients are necessary, but the dilemma of selling should not be overlooked. In a mostly capitalist world with millions of goods, if they want to thrive against their rivals, products have to stand out. This suggests spokespersons for celebrities, prominently visible marketing ads, a regular presence in the mainstream, and eye-catching branding.
None of this is for free. These items tend to go through both deep pockets and substantial time, which eventually causes customers to spend more.
Packaging also plays a massive role in the expense of your preferred cologne or perfume, along the same lines as branding. For others, it sounds insane, but plenty is happy to pay a generous fee for luxuriously boxed fragrances. It is part of the journey, after all. High-end packaging makes us feel high-end, and who now and then does not like to feel a bit pricey or a little special? This plays into a sense of exclusivity as well which eventually induces hype and curiosity.
Yeah, the actual scent plays a part, but don’t discount the element of the attached status. Without it the almost 45 percent market share of premium fragrances will not be almost as strong.
Not the only ones earning cash are the makers of colognes and scents. The dealers who sell said fragrances also need to make a profit. Outcome? Retail markups cover everything from employee wages and in-store promotion to fees, company overheads, and more, even large ones. The real markup percentage can vary from store to shop, but at least 20 per cent should be expected. The wallet hurts, but it’s an important aspect of the scent business.